Grabbing Their Attention
In today's job market, competition for the best jobs is fierce. Give yourself an advantage by sending a customized, compelling cover letter with your resume when applying for jobs.
Create
Write your cover letter in your word processing program so you have access to features such as spell check. Because your letter will be viewed via email, the letter should be concise -- three to four brief paragraphs. Avoid beginning sentences with "I" or "my." Instead, focus on the employer's needs and demonstrate how your skills, achievements and track record would benefit the recipient's organization. A great strategy is to review job ads for your intended goal. Look for credentials that employers find desirable and incorporate your related qualifications into the letter.
Customize
If a contact person's name is given, address that person in your salutation. Carefully read the job posting to uncover clues about the ideal candidate. If the ad calls for a certain skill set or experience that you possess, tailor your letter to emphasize your matching qualifications.
If you know the company name, go the extra mile and research the company. An easy way to do this is to visit the company's Web site and read the "About Us" page, as well as any recent press releases they may have posted. Are they expanding into new territories or launching a new business venture? Are you excited by the company's direction and would love to be part of such a winning team? If so, say so in the letter.
With the majority of applicants failing to personalize their cover letters, your enthusiasm for the position will help you stand out from the crowd. After you have finished customizing and proofreading your letter, save it and return to the job posting.
Preparing Your Cover Letter and Resume